Case study

Aacer Sports Flooring

Sports flooring film and photo

Aacer built the court for the 2025 Mountain West basketball championships. We filmed it from start to finish.

The project

Aacer wanted one film that tells the whole story of a floor, from raw wood to a finished court.

We started in the forest where the wood comes from. Then we spent several weeks in Aacer's Wisconsin shop in January and February 2025. In early March, we followed the floor to the Thomas & Mack Center in Las Vegas for the install, March 5 to 7.

Deliverables

  • Long-form film (2:43)
  • Shorter cuts for social media
  • Interview clips cut into social posts
  • The final film and other versions now run on Aacer's homepage.
  • Production photos

Approach

In Wisconsin, Josh directed and shot most of it, with one second camera. Action cams around the shop caught time-lapses of the floor taking shape. We used the shop's own light and only brought lights for interviews.

In Vegas, a bigger crew ran cameras while Josh directed and flew the drone inside the arena. The trucks pulled up, the arena crew unloaded them, and the court went together fast.

We did the full edit ourselves.

Gear: Sony FX6 as the main camera, with an FX3 and FX2. DJI Air 3 drone, flown by Josh (Part 107 licensed and insured). DJI RS4 gimbal.

"We are thrilled with the work you've done and all of your help!"

Jeremy Baseman, Aacer Sports Flooring

Watch the full film

From the shoot

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