Cornerstone is Tiffin Motorhomes' boutique luxury coach brand. Its first coach, the Series 6, is built in very limited numbers, and the brand calls it "not a luxury version of an RV." The launch needed photo and film that carried that idea in every frame.
01
The project
We made two films and the launch photography: a 1:08 brand film that follows a couple from a private jet to their coach, and a 2:01 Series 6 introduction that walks through the coach inside and out.
Josh directed. We handled cinematography, project photography and the edit.
02
Deliverables
1:08 brand film, now the home page hero at cornerstoneluxury.com
2:01 Series 6 introduction film
Exterior, interior and lifestyle photography
Social media edits
03
Approach
We shot the coach beside a private jet and a hangar, at sunset and into twilight.
"It turned out much better than we could have imagined."